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New London Olypics Logo... Love it / Hate it?
I guess it's stirring up some debate.
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20 Posts
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I thought it looked like an updated swastika. Took awhile to see the 2012 in it. IMO it's ugly.
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probably inspired by clockwork orange (colour and symbol)..hideous!!
.,
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The new logo for the 2012 London Olympic Games is to be removed from the organisers' website after fears it could trigger epileptic fits.
Prof Graham Harding, who developed the test used to measure photo-sensitivity levels in TV material, said it should not be broadcast.
http://news.bbc.co.uk/2/hi/uk_news/england/london/6724245.stm
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I know the olympics logo is supposed to transcend nationalities but my first take was what was it ... and my second take was that it doesn't make me think of London in the slightest (not without looking at the script saying "London" that is).
Could have been way better. 
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Reminded me of the art for the Tarzan movie which was probably done by some young artsy guy wearing pink panties who had never seen a Tarzan show, much less read any Tarzan books.
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To me it implies by its fractured design that the games will be a bust,
Angeline
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The BBC here in the UK already has a competition going for replacement logos.
http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm
They're nearly all better than the official one, 
Mark
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Make sure you check out this link as well
http://news.bbc.co.uk/2/hi/in_pictures/6722205.stm
It goes to a second set of designs... some serious and some not so.
The one with the pound notes going down the street drain is pretty clear.
I broke out laughing when I saw the logo with the "square" Olympic rings.
grim
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They should have folks vote on the designs and let the best one win. I guarantee it won't be the original one! I sure couldn't see 2012 in there, even after someone mentioned it, I had to search.
Cindi
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I don't feel qualified to judge that statement. ("I don't know art, but know what I like when I see it.")
I do suspect that something that would "work well with new technology and media networks" influenced the decision.
You are schooled in design. Do you find it "dynamic"?
Angeline
Speakeasy Moderator
click here to email
semods4@yahoo.com
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... where it is being used for the international paralympics. Maybe that had something to do with their design direct. Unfortunately, it makes me think of something broken. I don't know if that is what I would want associated with the Paralympics or not.
"For the first time for a Host City, the new emblems for the 2012 Olympic Games and Paralympic Games are based on the same core shape, reflecting London?s commitment to hosting a truly integrated Paralympic Games."
What the "core shape" was intended to be, I haven't a clue.
Bottom line. Europe often has very different sensibilities from America. I see modern talk and music shows on BBC America and wonder when England will quit reminiscing about the 1960's and 70's. Of course the later 70's and early 80's were a period of social entropy and discontent for England so maybe that is why they seem a decade behind sometimes (My apologies to British readers, I'm just talking about pop-culture). Of course style changes so quickly in the US that we seem almost schizophrenic here.
I'm a big fan of abstract expressionism... the idea that art should evoke a feeling is important to me. Too many art exhibits I see now a days depend on the exhibit catalog to tell the viewer how they should feel. I think this "official" explanation suffers from that same practice. This original design may meet the design goals as described but does nothing for the "feelings" side in a positive way... at least for a summer game. I could see this being used as a winter games design, evoking cold, crystal structure with a bit of tweaking, but not a summer game.
Just my thoughts.
grim
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