If I were you, I should consider the machine (see http://www.circuitcity.com/ssm/Customer-reviews-for-HP-Pavilion-17-Widescreen-Notebook-PC-DV9030US/sem/rpsm/oid/161288/pageno/1/sortAction/1/sortby/3/order/D/rpem/ccd/productDetailReview.do) as it comes out of the factory as perfectly set-up, with no unnecessary programs and fully optimized).
I wouldn't spend 1 cent (let alone a ridiculous 200$) to have it optimized further, unless you really find it takes too long to boot (time from switching on to all programs in system notification area at bottom right loaded).
Better try that first and post here how long it is. My prediction: most laptops of most members with everything they installed themselves take longer. And if you make such a post, use the occasion to tell what programs exactly are running in that system notification area, then we can tell you if we think they are necessary.
Hope this helps.
I will be picking up my new HP DV 9030us this afternoon. They want to charge me $200+ to set it up for me (eliminate un-needed programs, optimize, etc.). I am looking for some help with doing this myself. I am not a computer guy. Any tips, help, websites would be appreciated.