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Netflix supposed reasoning for cancelling profiles

by Vance14 / June 30, 2008 1:15 AM PDT

Here is something I picked up at Engadget HD, a commenter posted it:

"The Netflix site was designed without profiles, then features were added continuously for a few years, then profiles were added, but with minimum disruption to existing features, rather than a ground-up redesign, then a few more years of features were added over the top.

Now in some ways its too messy and its slowing down our ability to change and add new features, so a lot of investment is going into cleaning up the code. Part of that cleanup is to simplify and re-implement things so that we can get more interesting and advanced things done more quickly in the future. For this feature that is used by a percent or two of the user base, it will make cleanup a lot faster by removing it."

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Does BB have profiles?
by paintguru / June 30, 2008 6:06 AM PDT

I couldn't tell from my brief visit to the site. If they do, Blockbuster may be in my future.

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Profiles staying
by philb30 / June 30, 2008 7:47 AM PDT
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They were afraid of losing Tom.
by wyopistachio / June 30, 2008 8:54 AM PDT
In reply to: Profiles staying

When Netflix was doing wrong by their customers, they deserved the response they got from their users. Now that they are "doing the right thing" they deserve some credit.

I imagine this will end up being an even bigger hassle on the "backend" for the NF programmers ... now that there has been so much discussion of profiles, they will have many more people interested in it. It really is a marriage saver.

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Exactly, I think it was just not promoted enough
by Vance14 / June 30, 2008 9:00 AM PDT

I don't use Netflix, but this sounds like such a useful feature that I can't imagine it not being popular unless they had not made it well-known.

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Hidden feature
by plaguester / June 30, 2008 11:33 PM PDT

They definitely didn't make it well known. I signed up in January and didn't even know about it until they decided to ditch it. Now that they're keeping it, I tried to go in and add a profile for my wife. However, I can't find the link to add a profile anywhere. Do I have to say some magic words or something?

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Hidden for a while longer
by wyopistachio / July 1, 2008 1:05 AM PDT
In reply to: Hidden feature

Either in the blog or email from NF, I read that the current Profile users will continue, but that they have shut off new users for a couple weeks while they work on it.

Keep watching for it, it really is a killer feature if you have more than one person in the house, or you want to keep a TV series coming in the proper order.

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Maybe, then, this is what happened . . .
by Vance14 / July 1, 2008 1:25 AM PDT

Maybe they were planning on replacing it with something similar (as they mentioned) at some point, but with the outcry, they moved it up in the development cycle and will use folks existing data in the "new and improved" feature.

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Netflix supposed reasoning for cancelling profiles
by wizkids32 / July 1, 2008 7:28 AM PDT

Hay they caved in and changed their mind and aren't canceling the profiles at all.

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