Natural Link Building is the act of creating free links to a website or page by a webmaster because he found the site useful and relevant to his niche without contacting the owner of the website. Natural Link Building is the back born of every successful website. When you create natural links to your website, your site gets inbound links from authority sites. Building natural links is a major challenge to any web master though there are some SEO experts out there who use black Hat Techniques to the detriment of their clients.