inspired by the comments on todays podcast, i'll turn this on the great people Buzztown - which do you think is best for being cooler or most noble or funner, etc.
NASA - aeronautics/space industry research juggernaut with largest fleet of research aerospace craft on Earth
Virgin Galactic - Upcoming spaceline with crafts designed and built by award winning aerospace engineers and fine pilots. A start up for space tourism/exploration for the common man...but right now it's just for the rich and adventurous people...
Space X - Start-up creating cheap, reliable access to put cargo in orbit. kinda like southwest airlines, except for unmanned Earth satellites
Blue Origin - just like Virgin Galactic, but without the awards and they're not quite as far along in their testing. Stong links to Amazon.com
or suggest another one...like ESA, ISRO, China's space program, JP Aerospace, etc.
Sublime suburban chariot
High on style and technology, the 2019 Volvo XC90 is an incredibly satisfying everyday crossover.