The 'chip' in the SD card is the same from many makers. Less than a handful of chip factories make flash memory so on the whole there will be zero differences at the chip level. However support and marketing will vary widely with name.

I have no-name, ritek, apex, kingston and even more names at the office. I can't tell the difference except by price and storage sizes.

Since nothing exciting is going on here I shop by price only.

Bob