HDTV_Lover,

The Dynamic setting is usually best for demonstrating the unit in the stores. Most users would be best tuning their sets starting with the Standard setting and adjusting it to their taste. There are several ways to adjust the pictures, and get the black levels adjusted to your liking. You might also consider a professional calibration (if you do, update your firmware first!), but most people can adjust it to their liking on their own.

--HDTech