TechnoKub,
There is no auto-dimming feature that, say, would sense the amount of ambient light and adjust accordingly. It will dim itself if it senses no picture being delivered, and this is normal, and can be normal for starting the television as the picture searches for a signal. Once the picture starts, it should operate normally.
--HDTech
I purchased an LN40B630 a few weeks back and was very happy with the brightness of the screen after I first opened it up while viewing it in my great room alongside my LN52A650, but now that I've moved my LN40B630 to my bedroom inside an Armoire (tight fit), the screen is very dark. The LN40B630 appears to dim several levels automatically after 1st turning it on, as if it is adjusting the brightness of the screen relative to the darkness of the room. I've scoured through all of the menu's looking for some sort of auto dimming option, but am unable to find one. Please help!!!

Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic