"Part of what they want to see in a president is someone who they would
invite into their living rooms at night, someone who is likable," he said.
"If you are not likable, you will not pass the living-room test."
Even so, he adds, "likability matters. It's not the most important factor,
or in the top five, but in an election this close, it could be the difference."
http://www.washtimes.com/national/20040503-125329-1073r.htm

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