Your absolute best LCD's are going to come from Sharp and Samsung, as far as I've seen. The Aquos line is a very nice line of LCD's, but they command a high price tag. Roughly $2500 for the 32'' or $4,000 for the 37'' - keep in mind these are Best Buy prices, and you may be able to find them for less online.

If you're looking for an economical, but decent LCD, look for a Westinghouse 27'' - 32''. Their refresh rates aren't going to be what a Sharp or Samsung have, but their price tags aren't the same either; ~$1,000 for 27 & ~$1,600 for 32''.