"The current global recession is investing in particular those involved in the consumer electronics market. Samsung, with the recent introduction of the LCD, LED, however, firmly maintains its leadership and is optimistic?
According to Sue Shim, vice president of strategic and business of Samsung Electronics, the multinational Korean point decided on its new LED LCD screen to face and withstand the global economic crisis. The new "LED TV" are proving a huge commercial success and must give credit to the leaders of the group have been very good and "aggressive" in their marketing strategy, design, features and prices, especially in being able to the general public perceive the new models as something completely new and revolutionary. TV LEDs are now perceived as a new display technology and not as LCD TVs that use just one source of LED backlighting instead of the traditional fluorescent tubes.
Moreover, the trend in the market for TV is seen in growth for Samsung in 2009 and this will only say the already existing global leadership. According to Reuters, the sales targets for LCD TVs totaled 22 million pieces this year by Samsung and during the first quarter of 2009, the Korean group has occupied 19% of the global market for LCD televisions.
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