patent_attorney_9,
Welcome to the forum.
Actually, tomorrow we're going to launch a webinar on how to adjust settings and how to help set your television up.
http://forums.cnet.com/5208-13973_102-0.html?threadID=353779&tag=forums06;forum-threads
As well, there is an HDTV Picture Settings forum broken down by model. You can find it for the LN52A950 here:
http://forums.cnet.com/5204-19410_102-0.html?forumID=150
If your television isn't listed, you can start a thread so that other owners can jump in and share their best settings.
If your television isn't experiencing any problems, I wouldn't necessarily suggest updating the firmware.
Hope that helps!
--HDTech
Any advice on settings for movies/sports, etc.? Also, do I need to connect the TV to the interweb to update firmware/software? TIA

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