Soooo true. I've said it before and I'll say it again. I would be more than happy to subscribe to some of my favorite podcasts for in the neighborhood of $1-$2/month. Getting the content for 'free' under an advertising model doesnt' seem to be the best long-term fit for the medium.

It's sad, but inevitable I guess, that TwiT had to move to an advertising model in order to reach their revenue targets.

Hopefully, as the general populace becomes more aware of the quality content available through podcasts, they will be more open to the idea of a combination of ala carte payments for richer/longer-form content and small monthly subscription plans for serials such as BOL and TwiT.