you should also make sure you check out the following:

LN52A550 - it does not have the glossy screen, and doesnt have the red TOC - out now...
LN52A630 - also wont have the glossy screen but does have the red TOC - coming out in August 08.
also, check out the A530/A540 and A580 variants that you will find at Bestbuy, CC, costco, and Sams.