you should also make sure you check out the following:
LN52A550 - it does not have the glossy screen, and doesnt have the red TOC - out now...
LN52A630 - also wont have the glossy screen but does have the red TOC - coming out in August 08.
also, check out the A530/A540 and A580 variants that you will find at Bestbuy, CC, costco, and Sams.
I was all set to buy a big samsung LCD. I reeeeeeeally like their LNTxx69 series but they never made it in a 52". So now they've released all their new lines (LNxxAxxx) and I went to look at them in the showroom. Does anyone else have a problem with these? The first thing you notice is they have this silly Touch of Color red stripe at the top and bottom? It's not an option, they all have it. Then, even more importantly, you notice that the new screens are as glossy as glass. Seriouly, I could watch another tv over my shoulder in the samsung. For me one of the main advantages of LCD has been the reduced glare, but samsung has eliminated that. I'll be putting this in my living room that has windows and lights behind the couch, so it's important. And the real killer is that you can't find anything about how glossy the screen is in written material on the internet. You have to go and see it.
In my book Samsung has dropped the ball. If you've seen these in a showroom let me know what you think.
At this point I'm leaning toward a Sony KDL-52W4100.