New research from MORI suggests that Internet users would pay significantly more, or change Internet Service Provider (ISP), to be free of the SPAM (junk e-mail) and virus menace:
CONSUMERS PREPARED TO VOTE WITH THEIR FEET FOR SPAM & VIRUS-FREE INTERNET ACCESS
The first major independent research of its kind into Internet content security shows that consumers are so sick of the deluge of unwanted emails and malicious web content that the majority would pay significantly more, or change Internet Service Provider (ISP) to be free of the problem. The research, commissioned by specialist IT consultancy Detica and conducted by MORI, suggests that the first ISP to crack the problem will have Internet users flocking to sign up for their services.
The survey quizzed a representative sample of more than 1,000 members of the British public about their current experience of the Internet and e-mail. Respondents agreed that spam, viruses and obscene content are a major problem - 60% agreed they are an invasion of privacy and resent people being able to send it to them. Over half (55%) said it wasted their time with a similar number (51%) also stating they found it distasteful personally.
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