My friends are all fairly tech-savvy and none of them listen to podcasts. Or move their shows sitting on tivo onto their ipod to watch. Or twitter. None have ever heard of Hulu or Mahalo. I watch tv online and no longer touch a real newspaper and feel lost w/o my email and IM. But not so for my friends. I think we who listen to podcasts like BOL are under the mistaken impression that most other people care about this tech stuff the way that we do. But they dont. Consumers havent even heard of net neutrality and the only way they will ever know about it or care is if they see a sudden change in their monthly ISP bill.
Ok, perhaps this is just me, but I am really getting the impression from listening to a variety of podcasts and reading tech related material online that the tech industry in general really thinks it is much more influential and important then it actually is in mainstream America. This came up again as I was listening to TWIT and the discussion about the "death of the newspaper" and how people will soon just get their news from blogs or *shudder* Twitter. Thankfully, Molly jumped in with a reasonable view, which the group eventually agreed upon, that EVENTUALLY this may happen but it is not gonna happen anytime soon. Leo went on about how he gets most of his stuff online and doesn't get the paper anymore (and seemed to flip flop to Molly's position at the end). While this may be true for some, I will be honest, I know of no one who even has a Kindle, uses Twitter, or only reads blogs for their news. I'd be shocked if they knew was RSS was. I would imagine it is not true for just me either.
A second example of this is TV via the internet. I have been hearing for the last year or two that the death of cable is coming and that this is the future. The way the tech industry makes this sound is that, in the next year or two, watching TV on my computer will be the norm, or at least downloading shows streamed to the TV will be. Sorry, I don't see it, and again, I know of no one who has ever watched anything on their computer beyond Youtube, nor do I know anyone that downloads things to a media center. I can see very few people over the age of 35 ever moving away from cable or satellite because of the fact that they are used to having it this way. Perhaps this is a generational thing (I am only 30), but even those that I know as young as their 20s know nothing about this stuff, nor do they show interest. And just because the kids are doing it doesn't mean it will be the norm. I know, just because it is true for me doesn't mean that it is true for everyone, but that is why I am posting this. Do you really know that many people who are actually doing these media "shifts" that the tech industry seems to be proclaiming? Do they listen to podcasts? Watch TV/movies online? Seek out Tekzilla or some other "made for the net" TV show? I mean, I work with PhDs who are in research and development, so I would consider them to be pretty "nerdy". We all love gadgets, computers, and consumer electronics, but I am the only one that listens to podcasts or is even semi-interested in the whole "media" revolution that is allegedly going on. Podcasting did not take off as people thought it would. Yes it has its place, but radio isn't going anywhere anytime soon. Satellite radio has a better chance of folding then it does succeeding. Perhaps I am just jaded or something, but I am curious to hear other people's thoughts. Granted we all may be a bit biased, as we are the people who have embraced (to a certain extent) the "new media", but are all your friends, coworkers, and family doing the same? I would think this would be necessary for all these old businesses to die off and be replaced by the newer media models. Sorry for the long post, hopefully it is a reasonable question.