We do have a trick for i7 based laptops but first, you did read this passage before you bought that i7?
"Our tests demonstrate fairly little difference between a $225 LGA 1155 Core i5-2500K and a $1000 LGA 2011 Core i7-3960X, even when three-way graphics card configurations are involved. It turns out that memory bandwidth and PCIe throughput don't hold back the performance of existing Sandy Bridge-based machines. "
http://www.tomshardware.com/reviews/gaming-cpu-review-overclock,3106-4.html
So to extend this i7's life, cut heat and still game well, why not reduce the number of CPU CORES used in Windows?
Here's a tutorial -> http://www.sevenforums.com/tutorials/66504-processors-limit-number-used-windows-7-a.html
Try 6 there.
Bob
The past couple of days, my laptop has been acting strange. The most notable symptom is that many of my games which used to perform more or less flawlessly have been having trouble running. Namely, a general decrease in performance and quite a lot of intermittent stuttering.
I first noticed the problem a couple of days ago when I was using my laptop and it wasn't getting as much cooling as I'd usually like and it got very, very hot.
Does any of this sound like symptoms of hardware degradation? Is it possible the heat (~100 degrees celcius) could have damaged the internal components?
Asus A42JA model
Intel Q740 i7 Processor
Radeon HD 5730 Display
Windows 7 64 bit
Latest graphics drivers installed

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