It turned out just like we expected.
So I agree things will happen. Sometimes not as you expected.
App development often goes through tremendous changes and there is always a demand to offer better UI and personalized content to the end-users. From the user perspective, the only thing that they expect out of the websites is to have a solution that is completely customized.
An app development company finds this job quite challenging because most of them follow the traditional development approach which does not work always.
Therefore, making use of AI as well as tools related to it can make things happen.