"Then reality set in.
199 units old = US$209 in sales = US$135 proceeds (net to me). In order to get the app on the app store I needed to pay the $99 developer fee.
So after 2 months and 1 week my (before tax) profit was $36."
Later he writes: "I had a few other app ideas for the future… but the cost/benefit ratio simply does not justify it.
I’m going to leave it."
There are companies that are ready to help you develop apps (for a fee) or sell you more tools and those that manage your app and process.
The real money is not in the app!

Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic