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Introducing the Amazon Smolder

You'll notice that amazon likes to throw out the definition of Kindle. It's on their packaging and the old kindle had it as one of the screen savers. They define it:

-v.t. 1. set on fire. 2. inspire, stir up.
-v.i. 1. catch fire. 2. become animated.

Perhaps they should really call it the "Smolder" as in:

1 a: to burn sluggishly, without flame, and often with much smoke
b: to be consumed by smoldering ?often used with out
2: to exist in a state of suppressed activity <hostilities smoldered for years>
3: to show suppressed anger, hate, or jealousy <eyes smoldering with hate>

It all fits, especially if you take (3) as how what amazon must thinks of the author's guild's pressure on the whole text-to-speech thing.

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