General discussion

A look at Mobile Marketing

Jan 3, 2017 1:22AM PST

Mobiles' unique attributes have allowed it to become the
‘great connector’, linking all the other mass media that went before.

At one level, mobile is at the centre of our new multi-screen world
(smartphone, tablet, PC, TV and games console). At the other end of the spectrum, mobile blurs the boundaries and bridges the gaps to unite our physical and digital worlds.

Mobile in this new and expanded role enables more immersive
experiences, paves the way for new marketing approaches and opens up more opportunities for brands and marketers to influence and engage consumers every step of their daily journey. How to build towards this transformation and how your company can benefit from a strategy that makes every moment mobile?

Mobile is well established as our constant and personal
companion, a position that makes mobile “simply the greatest persuasive technology device ever invented.” People depend on their phones to manage their lives, interact with companies and brands, conduct commerce, transfer money and even pray.

From researching products, to conducting transactions, to sharing a product review with their social network, people rely on their mobile devices to access advice and make the right decisions.

Our addiction level to the mobile phone is so intense that the average person
looks at their mobile phone 150 times per day.

This means the opportunity to engage with consumers happens 150 distinct times per day — or more. That’s once every 6.5 minutes of every waking hour.

With that said, do you think mobile marketing is of importance? Is your business mobile
ready? If not, would you consider taking the steps?

Would like to know your thoughts.

Company name removed from subject line by moderator.

Post was last edited on January 3, 2017 1:34 AM PST

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Comments
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If your app tried to "150 times per day."
Jan 3, 2017 11:18AM PST

It would uninstall it or block it. Only a marketing nut would try that.

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mobile mkting
Jan 3, 2017 9:39PM PST

Hi there, thanks for sharing your thoughts with me

The addiction to mobile phones is on another level. It's crazy, however marketers should be observant and able to come up with innovative ways to be able to adapt to the rapidly changing habits of consumers.

So if an average person, would look at their phone up to 150 times per day, it only means that an app/site would have 150 opportunities or even more, per day to be able to capture their potential customers attention through engagement and interaction which in my opinion is great for biz owners that are mobile friendly!

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While I consider I use my phone use above average
Jan 5, 2017 5:03PM PST

I control what's on screen and never allow ad supported apps (they drain battery times and my allocation of network bytes) I don't see how you would reach the more savvy users.

Post was last edited on January 5, 2017 5:13 PM PST

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Premium advertising
Jan 5, 2017 9:14PM PST

Hi there, Agreed! While that can be extremely annoying, and could lead to a bad user experience as an end result, however i'm speaking in the context of premium advertising that can be targeted, if you may, with premium publishers such as BBC, Vogue, Eurosports etc. whereby you are not being attacked by spam pop ups and site takeovers Happy

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The only daily bad thing I run is Pokemon GO.
Jan 5, 2017 11:47PM PST

Weird but why not? As to the apps I use daily are my Nissan Leaf app to check on the charge and maybe turn on the climate control. The Whatsapp because a few friends use that exclusively and today I installed the Blink Network app to check for charging stations as I went on a longer trip.

After that the usual phone and messaging.

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