Image Ghosting

I recently bought a Samsung LN40C630 40-Inch 1080p 120 Hz LCD HDTV. I mainly use it for gaming, and have noticed that when playing games like Assasin's Creed, the whole image ghosts when I pan the view quickly. This is really annoying, because when playing Shooter games like Call of Duty, that split second it takes for the image to clear up may mean the difference between getting a kill and getting killed.
Are there any settings I can change, or any firmware I need to install to get rid of this?

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