Given the gorilla already offers such, there may be some new to the business that think it's all about price. Without an eco-system and more, well, I've been to Taiwan and there are many sources for this at this price. So nothing new going on here.
I think that it's a done deal but many won't have the millions to pull it off. Even Barnes and Noble and the Microsoft folk had to call it quits. That deal failed for reasons other than the e-reader price.
Literally, I think currently e-readers have insane price. especially in over 9.7 inch. I'm sure useless functions make device expansive. So I am preparing to make basic e reader (only can support PDF viewing ) as $100. How do you think about this ?