My experience with IBM is limited to the days when they had PC's. However they viewed themselves as a Market Pioneer, Leader, and Powerhouse. They conducted themselves as captains of the industry who's lead we lesser mortals (only being resellers of their overpriced and underpowreed PC's...). I envied them, mostly their sheer Nose in the Air, Holier than Thoug and getting away wiht it attitude. Ultimately I tried to be an employee, chased it down, got the offer and...turned it down. The writing was on the wall. They were going to go down in flames with their PC's. They gave up on PC's inside of two years. Laptops survived a lot longer.
The truth is IBM was an Engineering Company. Back then, they had a solution for every problem that anyone could think of when it related to the personal computer. They could not market their way out of a wet paper bag. IBM flat out sucked at capitalizing on their sheer Engineering power.
Lesser companies came from behind and ate IBM's lunch.
The simple fact that IBM has chosen to try and patent a business model on how to make money on their engineering prowess still tells me that they are an Engineering company and still can't profit on their true value. The very thing that generates all those patents.
IBM then, and perhaps today, did thrive on pioneering field. Nobody else has a solution but IBM did. Customers had to use IBM. That 10% keeps them thriving. The 90% of everything else they don't build on is just money on the table that lets IBM's competitors stay in business.
Patententing a way to make money with patents. Only IBM would think that their idea is original...this is one of their weak points. (If it wasn't, IBM would make more money than anyone else in the world because they have more products than anyone else in the world...)