HOUSTON, Texas - Halliburton today announced the launch
of a new television commercial featuring its president and CEO
David J. Lesar. The 30 second ad addresses a number of the
misrepresentations the company says have been part of the
national political debate during the presidential campaign.
Specifically, Halliburton answers the suggestion that its
contracts in Iraq were awarded because of anything but the
quality of the company?s work.
?We?re serving the troops because of what we know, not who
we know,? Lesar says during the commercial.
?You?ve heard a lot about Halliburton lately,? Lesar opens the
ad.
?Criticism is OK. We can take it. Criticism is not failure.
?Our employees are doing a great job. We?re feeding the
soldiers. We?re rebuilding Iraq.
?Will things go wrong? Sure they will. It?s a war zone.
?But when they do, we?ll fix it. We always have ? for 60 years
for both political parties.
?We?re serving the troops because of what we know, not who
we know.?
The spot closes with the company?s slogan used in other
commercials: Halliburton. Proud to serve our troops.
A Halliburton spokeswoman, Wendy Hall, said the ads address
misstatements and wrong information put forward recently in
the presidential political campaigns.
?We are clearing up the record,? Hall said. ?Just as our ad
says, we want people to understand that we get our business
based on the skills and abilities of our employees to deliver
quality services to those who need them. We are very good at
what we do, and we have done it for 60 years for both
Republican and Democratic administrations.?
?We understand that the war is a legitimate campaign issue,?
said Hall. ?But in the words of the late Senator Daniel Patrick
Moynihan, people are entitled to their own opinion. They are
not entitled to their own facts.?
The company did not discuss where the advertising will run.
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