And be sure to not use the remote at first. A poor soul was really wound up and I lucked out to be nearby. I walked up to the set to unplug it, wait a bit by testing the AC cord worked on something else then back to the TV and tapped on power button on the set.
Turns out the remote batteries were very old. They reset the TV in hopes of curing the remote troubles.
It will not turn on after trying the 10 minute shutdown to reset it to factory settings, Is there another way to resolve the problem and get it to power back on?