Using the internet to distribute content allows you all kinds of revenue models. Fo example, what's wrong with free, but with ads, individual eps paid but with a say ... a single ad, and season subscriptions with no ads? I mean, isn't that what the net is all about? Choice? Why go with one model, when you can offer multiple models? I don't think it has to be so cut and dry. Offer the content in various ways, but ALWAYS have at least an option for no ads. Maybe be a bit pricier, but at least it's available. Isn't iTunes like this? Paid (and pricey), but no ads?