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How to promote a restaurant

Hi
i am new to forum. I need a help of promoting a restaurant into online food order.There is any suggestion

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Re: online food order

In reply to: How to promote a restaurant

If in your country there is some country-wide (or state-wide in the USA, or even local) site to order online (many countries have such) become a member, and they'll do all the marketing for you. For example, here in The Netherlands we have a company called takeaway.com, that's expanding into Europe, so just went public. They are worth some 500 million USD or more. That's rather big.

It's fully comparable with a hotel. You can have your own site and do your own marketing, or have a contract with booking.com and they do everything.

However, it won't harm at all to advertise in your local newspaper with coupons and promotions.and give flyers with a coupon code to your current customers. They might not even know you're online. Or do local ads on Facebook.

Post was last edited on October 26, 2016 9:16 AM PDT

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Beyond your online system.

In reply to: How to promote a restaurant

You also put out the flyers with the QR code or unique way to find your order site.

Example:

Visit us soon!

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go with digital marketing

In reply to: How to promote a restaurant

If you have a website for your restaurant, you can go with digital marketing and social media marketing. Create a business page in social medias like facebook, and display your food varieties there to attract more customers. You can also register in Google business so that you can visible to more local customers.

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Why don't you go for Mobile Application

In reply to: How to promote a restaurant

Hello ,

Restaurants are discovering the significance of mobile apps. They are finding out that how these tiny apps can help restaurants not only run a variety of operations but also turn into a brand. A professionally built app can even turn out to be the key to compete in the market.


However, it’s not easy for any restaurant to tune themselves with latest industry trends and competitive advantages brought in by mobile apps. Because the process of building apps is visibly complex, it may put off restaurants to understand the importance of custom restaurant application development. Things may appear complicated to them and thus they continue to pay extra money in traditional methods which have become irrelevant in current business scenario. It is time they think of ditching these several years old marketing plans and go with mobile application development.

Regardless of a restaurant’s size or type, the precondition for going mobile is to have a forward looking vision. It covers becoming tech-savvy and go with trend & technology followed in 21st century. Smart restaurants owners have discovered the way to beat competition and to serve customers. A restaurant app qualifies for all these requirements and, professional app developers can aid restaurants to own this sort of app.

As we know modern devices come with a wide range of features. These devices are adaptable and with app technology, they can powerfully serve restaurant businesses. With these traits in mobile devices and app, restaurants get excess to advantages like:

Rapid communication

Users will download your app in their devices and complete the half way to reach your offerings. The remaining half will complete when restaurants let users place order in the shorted possible process.

Navigation for your potential clients

Navigation features embedded to a restaurant app will excite users to reach you in a different manner. If they need visiting restaurants, a map integrated to app will help it happened effortlessly.

Full menu at mobile user’s fingertips

Mobile can host your entire menu and make it easy for users to explore their desired foods and add to the cart in a single tap.

Push notifications

The push notification is supported by almost all smart devices. In restaurant business, this feature can be used in various ways. You can provide fresh information related to offers, upcoming events and discounts and so on.

Another source of brand awareness

Restaurant will initiate modernizing their business with app. Other than serving its basic purpose, an app will help restaurants succeed to rapidly create its brand in market and leave competitor far behind in the race.

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It turns out that Mobile Apps are not working out.

In reply to: Why don't you go for Mobile Application

A lot of folk are now resisting installing apps due to security and other issues.

It's a shame the bad players have ruined the market.

So there it is. Use all the levers to get out the word. Don't think the mobile app is key today.

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Agree Partially

In reply to: It turns out that Mobile Apps are not working out.

We are based on consumer . we have to look at people what they want .If you spent on advertisement They could know your brand but there will be a huge competition so you should have personal relationship with customer .


User friendly app - Catchy ad - Offers - News related food will give personal attachment .

DOnt use routine apps . have some special feature and do some analysis ,get the data based on that have to proceed

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I wasn't up front about this.

In reply to: Agree Partially

I really meant "Forget that app." Just put it up on your web page so you get the message to everyone today.

Consumers are now avoiding installing another app. So let's be sure to address those folk with out web offers and watching our Yelp pages.

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Cool Idea

In reply to: I wasn't up front about this.

Great idea too.

If need any help regarding web development or UI/Ux anything inspace of digital let me know we will come up with new idea nad proposal.

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The problem is

In reply to: Cool Idea

There are way too many web developers today. Usually the problem is the client. That is the client may be adverse to basic web hosting fees. A few new web developers may not have enough prior works to show off but creating a web site is not a challenge today.

Anyone that tells you making a web site is hard, should get a lot of nods and be told "Thank you." Then you go to the next developer.

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Not a problem

In reply to: The problem is

Give me your inputs or proposal . we will come up with new portfolio . We have a experienced developer and designers .

We are very convenient to cost ,looking for best service.

May i know your contact details ,feel free to give me your inputs

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My contact is here on the CNET system.

In reply to: Not a problem

I won't pay you since I'm a software developer (also electronics) and have been working in electronics and software since the 1970's.

You can imagine that you are selling to someone that has the capability already but is willing to share how to get out there and get more work.

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Understood

In reply to: My contact is here on the CNET system.

Great , Actually we are looking for the projects related to mobile and web development . so i need a contact like you exhibit our expertise.

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See your other posts.

In reply to: Understood

This thread is not from you and as such let's keep this to your other thread where it's becoming clear you need a new member on your team.

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Grass roots approach

In reply to: How to promote a restaurant

Many of the helpful tips below are based on technology trends and more modern marketing means. I am more old school in my approach as I see restaurant ownership as one of the more challenging small businesses, due to competition, long hours and food consistency. I suggest you attempt to create exceptionally high standards for each meal served to a customer. I would focus on food consistency combined with freshness and deliciousness. Each and every meal combined with exceptional friendly customer service. Track your most loyal customers using a database as they are telling you they like the food if they keep coming back. Ask these loyal customers for a referral to a new customer and offer them a free meal if they can bring a few new faces to your restaurant. Keep the consistency at a high level. Never go cheap on supplies or ingredients. Do a local flyer distribution within the residential area of your restaurant promoting delivery and take out experiences. Be consistent at all times.

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How to promote a restaurant

In reply to: How to promote a restaurant

Restaurateurs hear lots of conflicting and confusing concepts regarding building promotions, however growing your business is Associate in Nursing biological process that responds to nurturing efforts from the within. an honest beginning set up is to limit any promotional concepts that may devalue your building. you would like to {create|to make} your business with a solid foundation and not create unsustainable expectations from customers, like obtaining food at value. we provide the subsequent 12-step commit to promote your building as a solid thanks to attract guests and build a client base within the digital age.

1. Sign-Up for Success

Signs generate lots of business, so make sure that you capitalize on outdoor and in-house signs, menu boards and in-house advertising on receipts, carryout containers and table tents. Make copies of your menu, post the menu in the window and online and give your customers menus to take home. In-house signage and menus can generate an astonishing amount of business. Don’t forget to use your servers to upsell customers while they’re visiting.

2. Get Your Website Ready

You need a functional website with responsive design to get anywhere in marketing your restaurant. Make this your first priority because almost all of the best marketing ideas depend on having a website to anchor them. Publicize your website on all .your advertising, promotional materials and stationery because it’s just as important as the restaurant’s physical address.

3. Define Your Goals

Decide whom you’re trying to reach so that you can map how to get there. Unless you know what kind of customer to target, you’ll have to rely on inefficient, scattershot advertising methods that cost too much and waste your resources. Once you’ve identified your ideal customers, you can plan how to reach them in the most efficient way possible. Social media allow you to target your customers precisely — especially on Facebook.

4. Optimize Your Online Presence

Claim your listings in local directories and restaurant review sites. Join the local chamber of commerce and business organizations. Send out press releases to local newspapers, magazines, schools and nearby manufacturing facilities to let them know your restaurant is open for business. Get your menu online on your website or through a third-party provider. Customers make reservations and place orders from their smartphones, so they need to be able to find your restaurant and menu online.

5. Use Multiple Advertising and Promotional Channels

You need an action plan to market successfully, and you can’t figure out how to achieve your short- and long-term goals unless you test the available marketing channels to gauge their effectiveness. A good breakdown for new restaurants is allocating 80 percent of your budget to Internet promotions and 20 percent to traditional advertising, such as newspaper, directory, radio, television and billboard ads. Refer to your website in all advertising to get cross-promotional benefits.

6. Use Social Media Platforms

If you’re not using social media, you’re losing business. Get involved with the various social platforms to find what works best for your cuisine, customer base and concept. You’ll want to post content with keywords that relate to your concept, cuisine or menu. Post photos of the restaurant, offer educational posts about culinary topics and sponsor community or charitable causes.

7. Communicate, Interact and Engage

Using digital tools, smartphone communications and social media platforms, you can communicate directly with your existing customers and targeted prospects. Respond to people’s concerns, complaints and praise to show that you’re engaged. Encourage customers to write reviews, post photos and share their experiences online. Show your process for preparing food from the time it enters the restaurant until it reaches the customer’s plate. This kind of communication engages viewers and attracts interest from social media users. Host special events, contests or scavenger hunts to engage online audiences.

8. Monitor the Web

You can use monitoring apps or set Google alerts to find mentions of your restaurant, cuisine, chef or competitors. It’s important to stay on top of online chatter, or you could suffer from a damaged reputation. Even good news could have a negative effect if it generates lots of business that you’re not prepared to handle. Monitoring the Web is the best way to prevent surprises and capitalize on marketing opportunities.

9. Use Incentives Intelligently

If you advertise an incentive, try to add value to your food and restaurant instead of devaluing the food by discounting it. For example, it’s okay to offer a free appetizer or dessert but risky to give 50-percent off the meal. Customers don’t want to pay full price when they got the same food for half price the last time they visited. Buy-one-and-get-one-free promotions, however, are underutilized in restaurants and offer a good way to incentivize customers — especially customers who usually visit alone.

10. Differentiate Your Restaurant

If you take a look at what comes into restaurants from the loading docks, you’ll find remarkably similar ingredients that are common to every restaurant: sugar, salt, spices, flour, eggs, pasta products, potatoes, canned goods, dried beans and legumes, coffee, tea, produce, meats, cleaning supplies and paper goods. How you transform these ingredients into signature cuisines and amazing customer experiences is part science, part artistry and 100-percent propaganda.

You’ve got to tell a story to differentiate your restaurant from its competitors. That doesn’t mean that the story isn’t real, but it is a point-of-view issue that reflects your personal style and restaurant theme. Using the same meat and potatoes, restaurants advertise hearty steaks and baked potatoes to appeal to traditionally minded diners, Potatoes Lyonnaise and Quenelles of Caramelized Beef Tips to appeal to upscale customers and burgers and fries to attract fast food aficionados.

11. Share Your Process

Restaurants share their stories in various ways for promotional benefits. You might have an open kitchen where diners can watch chefs at their craft or a counter where short-order cooks speed blue plate specials to customers. You can share company milestones, special events and staff biographies in newsletters, Tweets and emails. You might include information about your sourcing strategy, chef and culinary philosophy in your menu, on your website or in social posts. Behind-the-scenes stories and photos are easy ways to share your restaurant’s internal processes without revealing everything that happens in a busy restaurant. The important thing is to share something with your customers to keep them engaged.

12. Promote Your Brand

Your brand consists of your concept, mission statement, service standards, seasonal menus, social involvement and almost everything that happens in your restaurant. Always keep in mind that the restaurant business is about service and not just serving food. Use every traditional and online platform for promoting your brand, but make sure that you deliver a consistent message. A consistent message means that you use your restaurant’s logo and colors, audience-appropriate words and advertising platforms that are concept-appropriate.

Some people will visit your restaurant just because it’s there, but even pass

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I agree

In reply to: How to promote a restaurant

I completely agree with this 12 step process. It's really helpful marketing tips for promoting a restaurant. Along with this make the restaurant's name visible using beautiful signage & banners to improve the brand recognition.

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Suggestions to promote a restaurant

In reply to: How to promote a restaurant

Hello
If you opened a restaurant,
specially at the time of delivering the food.... if it is late for five minutes, don't charge money from them. Tell them that we are providing food at free because of delay in delivery. Then through word of mouth this news will spread to others, then there will be a possibility of increasing your sales and similarly marketing will be possible
- Next, instantly you have to promote your restaurant in around your street. Then if any visitor comes to that place it have to become a LandMark in that area
- After that you have to register with google maps and you have to make visible your restaurant in Maps

Unrelated link to India news site removed by moderator.

Post was last edited on December 14, 2016 2:32 AM PST

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Online advertisement

In reply to: How to promote a restaurant

Try online advertisement for promoting your business.

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Online Marketing is more efficient

In reply to: How to promote a restaurant

You should try online marketing. First of all try to bring in people from your community, Social media is a good platform increase exposure. Then register to restaurant guide apps .You can also invite bloggers, foodies so that a wider range of people will come to know about your establishment.

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promote a restaurant

In reply to: How to promote a restaurant

Hi,
your idea is best for online food ordering. you have digital marketing used to easily promote Restaurant.

thanks...

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tips

In reply to: How to promote a restaurant

Free food always works.

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List Your Restaurant Near You

In reply to: How to promote a restaurant

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Effective Suggestion to promote your restaurant

In reply to: How to promote a restaurant

If you are looking forward to attract more customers to buy your offerings. Well, this is the right time to make an investment in video wall solution. These large screens are known to attract customers form a reasonable distance. From restaurant and others, video walls can be beneficial for almost all kinds of businesses.

Since you have already made your mind to get a video wall for your fashion design business, now your first step must be to connect to the internet and visit the website isemc.com. iSEMC, the leading technology company has got you covered with some of the most reliable and robust video wall solution.

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suggestion for promoting restaurant online

In reply to: How to promote a restaurant

Hi,
I think you should create a web site and promote the services what would you be given clearly at the web page.

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mobile app or facebook ads

In reply to: How to promote a restaurant

u can make your own mobile app.and can promote it using facebook ads.
and also u can register ur restaurant at some sites like zomato.com , tripadvisor.com, justdial
so people can reach u easily

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Promoting your Resturant

In reply to: How to promote a restaurant

Hello ,
There are many ways to promote your Restaurant, Some as i know i would like to share up with you.
1st, you mite have to get the website for your restaurant first, where peoples can check online that what you are offering, and you must put the latest updates, your latest dishes and your offers as discounts or like Something special on Christmas Eve or anything, They can get the news letter from there when you upload anything there.

2nd, You can check up with the Mobile Sms service or promotional Email marketing service, With which you will get the bulk data of the Society or your Are you want to target, and you can reach them easily with the same process as by sending them the offers or letting them know about your business and deals.

3rd, Get your website and and get SEO Done on it, as with that when anyone comes and check the google that we need this , we need that to eat or any latest new restaurant then your add will be there on TOP as on First number, so more public can join you.

4th, Get your social media marketing, as a Facebook Page, Twitter Page, Insta Page. and post the latest new offers.

All now a days depends on your social marketing and Internet.
Try to focus on this.

Thankyou

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You can try the following.

In reply to: How to promote a restaurant

1. For online food people are more likely to place orders at night and hence you can probably keep the option for late night deliveries open.
2. Promote your restaurant through Facebook and Instagram pages. Hire a professional photographer and showcase your food beautifully. People are more likely to order your food if it looks aesthetic.
3. Promote your brand by fixing the delivery time to say, 45 minutes. People like it when they know that their delivery will arrive in a certain fixed time period.
4. Work on your website and reduce the loading time and prevent from asking too many questions to users. Keep the process simple and quick.

Hope this helps.

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Pick Up or Ship

In reply to: How to promote a restaurant

Comeneat,

Are you trying to influence customers to order food online that you will then ship to them or they will pick up at your restaurant?

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social media

In reply to: How to promote a restaurant

1. Make a responsive website your restaurant.
2. Create a business pages in social media i.e Facebook, Twitter.
3. You can promote your restaurant with the help of digital marketing.

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