How to Improve Your B2B Marketing Business

Most of the people are concentrating more on B2C rather than B2B. But the fact is, B2B is more profitable when compared to B2C.
Please provide your valuable suggestions on how to improve B2B marketing business?

Discussion is locked

Reply to: How to Improve Your B2B Marketing Business
PLEASE NOTE: Do not post advertisements, offensive materials, profanity, or personal attacks. Please remember to be considerate of other members. If you are new to the CNET Forums, please read our CNET Forums FAQ. All submitted content is subject to our Terms of Use.
Reporting: How to Improve Your B2B Marketing Business
This post has been flagged and will be reviewed by our staff. Thank you for helping us maintain CNET's great community.
Sorry, there was a problem flagging this post. Please try again now or at a later time.
If you believe this post is offensive or violates the CNET Forums' Usage policies, you can report it below (this will not automatically remove the post). Once reported, our moderators will be notified and the post will be reviewed.
- Collapse -
b2b video marketing

Today is very important to follow the trends. The most popular now is video marketing. People want to see and listen to things without reading boring stuff and video is easy to understand for everybody But before you start you must know what is the trend now. I read and take advice about video content marketing strategy and it is really helpfull. I give you some example:

Commercial link removed by moderator.

Post was last edited on June 14, 2018 3:07 AM PDT

- Collapse -
Re: video marketing

Doesn't that depend on what you sell?

For example, I don't see much use of using video's if you sell office supplies. Most people working at a purchasing department will know how a notebook or a ballpoint looks and works, so a video showing that has not much added value.

Based on your experience, for what product categories do you think video marketing would be most useful?

- Collapse -
Yes..! it's important to do video marketing

Don't you see the ads of this products >> notebook, pen and all ?? It's on TV and YouTube also. Am I right Kees_B ??

And Helenmay90 what is b2b video marketing?? it's just video marketing.

Now turning to the main topic, views on B2B or B2C is profitable ???

First let's talk about the B2C, here everyone knows about B2C

Business to Customer this process is really wast and complicated compared to B2B. It's totally depends on how much you can expand.

You will get small amount of income from large amount of people, and that's how you earn.

B2B Business

It's recover your Investment fast as compare to B2C, just you should have contacts / databases.

Investment mostly lower than the B2C.

In B2B you earn large from even a single customer. You can settle fast as compare to B2C

Their is one point which covers all the negative things about B2C, once you have settled your business in B2C you will continuously get more and more income as you grow your business and that's far more than the B2C.

- Collapse -
5 Ways to Improve B2B Marketing For Business

B2B buyers are at least 55% through their buyer journey before they first contact the seller.

Now, companies are trying to insert themselves into that first 55% of the buyer journey that takes place without direct contact.

These are the Five Areas of B2B Marketing For Fast Results:

1. Develop Buyer Personas: Before investing any more money in your marketing, step back and do a bit of research into who your buyer personas really are.

2. Create Remarkable Content: The Content Marketing Institute defines content marketing as “… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”

3. Use Email Marketing: Social media gets a lot of attention these days, but email marketing is still the tactic with greater firepower. It is just about the best way to develop a relationship with your prospects as they get to know, like and trust your company.

4. Use Marketing Automation Software: Marketing automation software can help B2B companies close the gap between marketing and sales by seamlessly and consistently nurturing prospects with relevant information at every stage of the sales cycle.

5. Measure Your Marketing: That which can be measured can be improved! Sadly, many B2B marketers are still not using readily available data to make informed decisions. You might be good at gut decisions, but these days you can base your decisions more on data than instinct.

- Collapse -
Business Telephone Services For Small Business NYC

The B2B marketing process applies to most streams. Enhance your long-term ideas. Use social media to know more about your competition.

- Collapse -
Improve Your B2B Marketing Strategy

When it comes to B2B marketing the primary goal of any business is to engage with the targeted audience so that customers are much likely interested in your services. But in this competitive edge of services, many other competitors are in the market. So how would you differentiate your services from them? Below are the ways how you can improve B2B marketing strategies:

Invest in content marketing

Content marketing creates a route for people to find your business website. Businesses who share their knowledge and thoughts are more likely to be seen as they are the leaders in their industries.
Content marketing allows answering the questions before customers even think to ask and helps customers to understand the services of your business.

Use omnichannel into your business

As omnichannel provides an integrated platform to interact customers with the company in a variety of ways including voice messages, live chat, video chat, calls, social media and many more. It helps to provide better customer service and boosts the marketing campaigns.

Get feedback

At the end of the day, marketing is all about creating good relations with your customers so that you can serve your services to them for a long time If you are not gathering customer feedback, you might be serving your customers blindly. Relationships can be made effective by interacting with customers and by knowing their views that what they think about your services.

- Collapse -
way to improve bmarketing

There are many ways, firstly, to find a competent PPC/SMM specialist, set up advertising in the advs, work on SEO optimization, there is also one powerful tool, bulk SMS, try it , now I’m just amazed at the result, along with contextual advertising gives x4 to sales. What methods are you using now? share your experience, it will be useful.

Promotional link removed by moderator.

Post was last edited on February 20, 2019 1:02 PM PST

- Collapse -
Relationship Building

One of the most important factors of B2B Marketing is relationship building. B2B products are mostly high priced and even if the product is not then too the orders are taken in bulk which makes the whole order a big one. This big transaction makes the sales process a big one in the case of b2b products.
So if the whole marketing strategy is done with the goal of building relationships, it helps.

I was reading a comment on video marketing and its uselessness in the b2b sector.
If video marketing would have been that useless then a giant like Intel wouldn't have done that for so many years. But then again, even in my view I feel creating videos take a lot of time and the content has to be really good for the videos to be effective for the business.

Particularly in the B2B segment, what really works is client reviews and testimonials. Apart from that engagement with the right people, thus networking becomes important here. It could be in person or virtually i.e., on social media and forums. PR really helps and especially if you are able to establish the fact that you are an expert in the particular field then half the marketing is done without even doing much and to do this engaging and interacting with people becomes important.

CNET Forums

Forum Info