They are some wrapped up in trying to keep a secret that they never have a hit. They worry about revealing too much rather that getting ti out there or as they say "doing it."
I think you need a sort of life coach to get past that.
I have done a pre launch before on products but never an app. We are looking to launch our iOS app in September 2016. We have created a landing page for our app with an email signup for when it's released. We have also tried social media and have had little response. We do not want to give away too much of our app details as we feel others would implement our new features. We are a social sharing platform that has a few new features not available as of now in other similar apps. Any feedback would be much appreciated.

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