It makes sense to use your company name as domain name. I assume people can remember your company name, that it's owned by you, worth advertising and catchy.
If your company is named a, it doesn't make sense to have a site called b.com.
And most of all, it should show what it does. If your company prints books, it makes no sense to have a site called orderflowers.com, but cheapbookprinters.com would be OK. That doesn't yet exist.
So what are the checklist that I should make before purchasing a domain name. The purpose of this domain name that I'm about to buy is for a long term use, meaning that it's for my business/company.
I did a little research and came across an article with 3 tips on how to choose one, it seems legit but I still feel there is something more that I need to know before buying a domain name.
Note: The article highlights on purchasing a domain name that people can remember, a domain name that is worth branding and also catchy.
Is there more to it?
Link removed by moderator.