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Question

How much Thin Content effect on eCommerce Site

by vedwebservices / September 28, 2016 5:35 AM PDT

Recently while reading about eCommerce Website designing concepts and Seo effect on ecommerce website. I came to know the effect of Thin & Thick content on ranking of website. Though I had little bit basic idea that lack of content (Thin Content) will effect on SERP but want to understand it further as google is constantly updating its algorithm.

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All Answers

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Answer
Here's the thing. Rankbrain
by R. Proffitt Forum moderator / September 28, 2016 8:17 AM PDT

Is constantly changing so any one that tells you "this" will and can be wrong in just a few days or weeks.

Nothing has changed here. There will always be a SEO/SERP/other sales force out there. My view is to ignore them all and make the best product and site you can. If you are selling junk then maybe SEO/other is your only hope.

Fix? Don't sell junk.

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Answer
How much Thin Content effect on eCommerce Site?
by Johnmooree / October 13, 2016 3:44 AM PDT

The basic definition from Google for thin content (in the context of violating Google quality guidelines and incurring a penalty) involves having little or no original content:
“One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.
For many ecommerce sites, sites with hundreds of mostly duplicated pages, and others, fixing thin content may seem like an impossible goal. But thin content is the opposite of the unique, relevant quality content that search engines want to show on results pages. Thin content can hurt a website’s SEO and revenue.
Panda has been part of Google's algorithm since February 2011. The Google Panda update aims to prevent poor quality content from making it to the top of search results. If Google thinks your website provides low-quality content, you may get hit with a Panda penalty, and it will be harder for your website to rank.
To improve this some important things you have to remember while writing content are: Before writing content, ask normal user or also keep in mind what they think about product or website.
If you are still working with just keywords, then it will be worst thing for your content. You need to include all the related terms on a topic not just keywords.

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