I moved out of the Boston area about 7 years ago (Marlborough) and know the area. The problem is exacerbated by falling hardware prices and the move from desktop to laptops and now to smartphones.
A dear friend didn't see this coming and stuck to custom desktops and now is lucky to score a few sales a month. As to service you may have to forget the shop front and go mobile only to cut costs to the bone.
As to adverts, I have no good news there. Newspapers are dead, flyers are something you must keep doing and I've yet to use a business because they had a FB page. Maybe that tech position at Best Buy is how it's done today.
I have been interested in being a computer technician all my life. In the recent year, I have been following a senior computer technician YouTuber named Carey Holzman. He taught me a lot of things in running a Computer Technician service business. However I tried to start up one in the Greater Boston area in March but closed it in May because I didn't get a single customer. I advertised on Facebook which my page only got 11 Likes, I had a website and I made flyers to give out to friends, but nothing. I plan to give it another try, but to prevent it from failing, how do I advertise myself better to home users and small businesses?
Thanks everyone for your time!