Phones forum


How do Business Customers choose a cell phone???

by QualityMGT / November 2, 2011 5:12 AM PDT

When business customers purchase a cell phone, what are the
most important measures for making a specific choice? Please rank the following
measures in order of importance, 1 being the most important and 5 being the least


Price -
the cost of the cell phone
- choosing one of the wireless carriers
Features - Operating System, Memory, Camera Quality and so on
Features - available applications, accessories and so on
- warranty provided by the manufacturer

On a scale of 1 - 100 %, how important are the following
measures to each business customer when purchasing a phone?


Price = % amount

Network = % amount

Built-in Features = % amount

Add-on Features = % amount

Service = % amount

TOTAL = 100%

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All Answers

Collapse -
Funny you should ask.
by R. Proffitt Forum moderator / November 2, 2011 5:23 AM PDT

Recently a biz went to pick out a few thousand phones and a criteria was not on your list.

The VP wanted a certain phone and it came down to what he wanted as well as price of the units and the plan. Even when we found a bug in the phone the VP didn't mind that since they didn't need to run the apps. So we worked around that and the VP got their choice of the phone.

Your 100% does not include such an influence.

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RE:How do Business Customers choose a cell phone???
by cici116819 / November 7, 2011 3:48 PM PST

Price =10 % amount

Network =10 % amount

Built-in Features = 50% amount

Add-on Features = 10% amount

Service = 20% amount

TOTAL = 100%

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