For me, I started safety matches manufacturing company. but i don't know about how it's currently rely on marketing trades. Suggest me Some information about my business growth in current marketing trait.
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Post was last edited on November 3, 2018 3:18 AM PDT
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In that case, the best way, as suggested by others on this post, is to look into marketing. I know that for small businesses, marketing conjures up thoughts of needing massive budgets to make an impact. But that's not really true if you're strategic.
Your business will most likely take a B2B approach, ie: selling directly to suppliers. The best strategy would be not to pay for Google or Bing ads, but rather to focus on direct outreach to selected suppliers and see if they will buy your product.
To increase traffic to your website, a good place to start is on SEO. If you're not sure what that is, check out the link which runs through the various way Search Engine Optimisation can help a small business. In short, SEO makes it easier for search engines to find your website and show it to potential customers.
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Post was last edited on November 7, 2018 3:25 AM PST
While yes, SEO is more important for B2C it is still a useful tool for B2B.
What I was trying to say is that yes, by getting your business out there contacting people directly, you don't put all your eggs in one basket.
By investing time in long-term SEO, you can reduce the time you spend reaching out to companies and gain more leads through your site directly. While it won't replace outreach completely, its another strategy.
No matter how long you have been in the field of business or whether your business is completely established or not; you would always look out for ways to stay ahead of the competitors in the marketplace. It would surely interest you that what are the sure-shot ways to achieve this goal of taking the lead? For this, you need to be aware of the market, what are the strategies being followed, what are the requirements being fulfilled, and what are the latest technology options available to aid you to automate and advance your business; so that you can formulate your business strategy according to the needs.
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Post was last edited on November 7, 2018 5:58 AM PST
There are multiple channels to optimize in order to increase your business traffic and leads.
However, have you made a layout or a plan of how you are going to acquire customers?
You have probably spent the maximum chunk of your budget in building your business and now you are likely to be strapped for cash to spend it on marketing.
And the downside is that you can’t acquire your customers without marketing your product. However, you can still do marketing without big dollar notes.
You need to start with a plan.
Take a pen and paper and start dotting the following points and try to come up with your own strategy according to the plan.
1. Identify your market & who are your potential customers.
2. Start Blogging or Guest Blogging
3. Start cold emailing/Email marketing
4. Try to give something(free) to gain access to your prospect
5. Pitch in a language they understand.
6. Start Social Selling
7. Turn to Professional help if needed.
Plus, get one thing in your head – you are NOT supposed to sell your product. Instead, you have to help your prospects. You need to start by engaging with your audience and connecting with them on almost every platform that you come across.\
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Post was last edited on November 21, 2018 11:07 AM PST
How can you matches manufacturing company? Are they all Foreign company? I am a manfacturing company in China. I want to konw more about this. Do you have some webpage? or email?
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Post was last edited on December 26, 2018 1:17 AM PST
It’s not easy to generate more traffic and leads to business. If you have a business website and you want to generate more leads and traffic, then follow the SEO technique. SEO and SMO both techniques must help to your business and give a powerful platform to your business in the global market and also help to increase business revenue.
Every business owner faces a fierce competition. Every business owner wants to be the winner in this race. I am a small business owner, but this question is also actual for me. One of the most important thing is to know your audience. You should clearly know who and why choose your products/ services and where are your potential customers. You should always see your growth potential. What do I use for analysis and planning? First of all, I use CRM (Zoho) to manage my business contacts, finances, business records, clients database etc. Also I use Trello to set goals and track progress.
In January I started using consumer trends tool with stats and insights to monitor and predict customer behavior.
LinkedIn is an amazing tool if you have a system for using it. These are the lessons I've learned:
Be Authentic
Being yourself is probably the single biggest difference maker in helping you stand out from the crowd of spam on LinkedIn.
I cannot tell you how many times I’ve seen people accept our clients’ requests with messages that say, “I get so many of these connection requests but yours was really refreshing.” or “You’ve just earned yourself a sales call with that thoughtful message” or “You don’t sound like a bot!”
These are all actual responses and they come from being authentic about why you are reaching out, and what value you can provide. You’ll be surprised how well people respond to messages like this, even when they’re out the blue.
Provide Value
Speaking of value, always go in with the mindset of trying to help. Stop for a moment and think about the last time someone contacted you out the blue. Was the experience valuable or annoying?
It’s so rare for someone to genuinely want to be of value to others and to consistently aim to provide this value without expecting anything in return.
And now stop and think, if someone did this for you, and you got some value out of it, who would you turn to when you need more help with the same problem?
Do this for enough people and you’ll be turning away business before you know it.
Keep It Short
It’s a simple fact. Most people are going to read your message on their phone. If they have to scroll too many times, chances are they’re going to ignore it. They might even scan scroll their screen to see how long it is before starting it, I know I do.
Your challenge is to start a conversation, offer value and be as clear as possible about why you are reaching out, in the shortest possible amount of words. I can go into this more if you're interested.
Follow Up
MarketingDonut found that 80% of sales require 5 follow-up calls after the meeting, yet 44% of salespeople give up after 1 call.
Even worse 92% of sales people give up after four "no's".
When you consider that 80% of prospects say "no" four times before they say "yes", this means that 8% of sales people are getting 80% of the sales!
I'd recommend to have a plan for at least 5 touch points for every connection. Your persistence will pay off.
Optimize Your Profile
You know how you can tell when someone is saying something, but you’re seeing something else?
Well, it’s the same on LinkedIn. When you message someone out the blue, they’re able to visit your profile to get some context on who you are and why you’re reaching out to them. They’re looking for the relevance. And your profile needs to support your message and reason for contacting them. This means having a clear value proposition in both, using the same keywords and demonstrating the same value. I can go a lot deeper into this if you want.
Do Good
Finally, just be a good person. Be polite. Be professional (it is LinkedIn after all). And be respectful of the time of the person you’re reaching out to. You will never be able to brute force your way into a sales appointment. The other person has to actually want to speak with you. The more you show respect, and act professionally and politely, the more chance you have of people liking you, and therefore agreeing to talk to you.
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Post was last edited on February 4, 2019 10:35 AM PST
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