The usual way is to use XSLT and maybe some awk-scripts for what XSLT can't do.
It seems time for your boss to invest in a few courses for you to learn to use the common tools.
I really need some help. I have been asked to incorporate a product feed, created for Google into HTML. I can find software that converts the raw data into an HTML table, but I especially need help to convert the image link into <img src ""> and the Product link to fit around the Title. (eg <a href=""><H1>... etc)
Please could anyone recommend how I could do this, or even better a good software that will enable me to?
Many thanks in advance.