Don't encourage them. Despite the quasi-official branding, these people are just like you and me, except they're willingly letting Microsoft exploit them.
They're unpaid volunteers, just like us here, they aren't working for Microsoft except as shills to pimp Microsoft products. One of the big differences between them and us however, is that Cnet isn't trying to confuse people into thinking that we're employees.
Check Craigslist some time for the SF Bay Area, and you'll usually be able to find a couple of listings for the "Windows Outreach" program. They're unpaid volunteers who spend their days shilling for Microsoft on forums like this or in stores like Best Buy. I honestly have to tip my hat to Microsoft for getting people to willingly accept being so shamelessly exploited. Normally only political campaigns would ever think to stoop this low.
Have a look here please: