It should be "between the media spot and the TV".
I am not asking for help, but I thought I should mention the following because I have read on so many forums that this is not possible to lengthen a HDMI cable.
I built a new home in concrete for me and my family. I made some really thought through design for TV, antennas, network etc. Between my special media spot in a fixed bookshelf where I have all kinds of connections (network, antenna connectors etc) I also have empty pipes for HDMI connections. Now to the point.
I've read on several places that it is not possible to lengthen HDMI, but that is completely wrong! In my empty pipes I realized that there would be no space the connector when I pulled the cable through (in all 49' cable), so I had to cut it off. Then I bought HDMI connectors for soldering, but I gave that up because it was sooooo tiny. Instead I bought a new short HDMI cable and just cut it in two pieces. Then I started to solder the cables, taped the cable and finally tested it - it worked like a charm! The quality of the sound and video is as expected (=perfect).
So for those who claims that this is not possible, I just say: sorry guys, you haven't done it yourself. It does work!