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General discussion

Have you spent enough on an internet presence?

Nov 7, 2009 7:47AM PST

The small coffee shop in Cincinnati lives and dies on local traffic. Web sites can show menus and poetry readings, and food coupons convert .03% of the time.

Web, Twitter, Facebook and your email look exactly the same to the customer who spends $1000 with you as it does to the person who has never seen your store.

You know the people who come in every day before work or every day for a mid-afternoon break are the one who make a difference to that business.

What have you invested in serious retention marketing? A local businesses needs to treat their best customers differently. And it needs to be on a broader scale than remembering to comp a drink now and then.

Your regulars already believe in you and they can help you get new business. If you want to know how to do that, you should get in touch.

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