It could be in the meta tag. I won't duplicate the web on that but here's a link about it.
http://searchenginewatch.com/article/2067564/How-To-Use-HTML-Meta-Tags
Bob
Google engine displays website that don't contain the keywords I used.
It's bugging me how this works. So I am looking for articles that contain the keyword psychological isolation and some of the websites found don't contain those words.
Please shed some lights on this.

Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic