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General discussion

Going green doesn't have to cost businesses money!

May 2, 2007 11:06PM PDT
Green beer is not just for St. Patrick's Day.

>> At the New Belgium Brewery in Fort Collins, Colo., it's time to raise a glass for beer brewed with a conscience.

Kim Jordan is co-founder of New Belgium. When she and her husband, Jeff, first started brewing beer in their basement back in 1991, they set a few ground rules. "Having fun, brewing world class beer, promoting beer culture and being environment stewards," Kim says, recounting the rules.

Sixteen years and 300 employees later, New Belgium is now the nation's third largest mid-sized brewery, and its corporate soul is still very much intact. "Success here is about more than just the bottom line," Kim says. "It's also about the 'Three R's:'" reduce, reuse, recycle.

The brew kettles at New Belgium use 65 percent less energy than a standard brew kettle, spent grain goes to a local cattle farmer, and, perhaps most surprising, the brewery turns waste water into energy.

"We have bacteria that are doing the 'cleaning" of the waste water,' Brandon Weaver says. "They're consuming the pollutants ? giving off a bio-product which is methane-rich gas." The methane gas is then used to produce 15 percent of the brewery's electricity needs. The rest comes from wind. New Belgium saves $3,000 a month on electricity bills, while reducing carbon dioxide emissions by eight million pounds a year. <<

Being good stewards doesn't just make sense for our children -- it makes sense for the bottom line, if your persepctive is slightly longer than this quarter's forecast.

-- Dave K, Speakeasy Moderator
click here to email semods4@yahoo.com

The opinions expressed above are my own,
and do not necessarily reflect those of CNET!

Discussion is locked

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Missed the most important part...
May 2, 2007 11:21PM PDT

NO government force required.

BUT, it is rather slanted. Look at the language...brewed with a conscience implies other brewers have no conscience. corporate soul is still very much intact a value judgment in a news story?

Wouldn't they be better stewards if they brewed no beer at all? In fact, wouldn't the ultimate way to reduce your carbon impact on the environment be to commit suicide?

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RE: reduce your carbon impact
May 2, 2007 11:34PM PDT

reduce your carbon impact on the environment be to commit suicide?

Now that's just silly

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How so?
May 2, 2007 11:53PM PDT

Dead people don't use resources, in fact they add to the soil. If there were far fewer people on the planet the impact would be far less. That is unquestionable.

This is the ultimate conclusion of the logic of the "greens". If they are to be taken seriously at all, they ought to consider it.

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You don't think
May 3, 2007 12:29AM PDT

You don't think blowing yourself up is silly? (actually it's stupid) but I'll use the term silly, since you've used the term before, and imitation is the most sincere form of flattery.

You could be a potential suicide bomber.

Some are paying $25,000 You could invest in carbon credits.

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I don't advocate blowing yourself up...
May 3, 2007 12:46AM PDT

There are other ways that would be cleaner. But it's not MY philosophy, it's the greens'.

So, yes, it's stupid. That's my point.

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RE: But it's not MY philosophy, it's the greens'.
May 3, 2007 12:52AM PDT

Green philosophy is to blow themselves up, OK if you say so.
.

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I didn't say any such thing, as you well know...
May 3, 2007 12:56AM PDT

why distort and fabricate?

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OK
May 3, 2007 1:48AM PDT

You said

In fact, wouldn't the ultimate way to reduce your carbon impact on the environment be to commit suicide?

Then you make that Their philosophy.

Green philosophy is to commit suicide.

Got proof?

No broken links please. (DM take note)

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Reductio ad absurdum -
May 3, 2007 2:18AM PDT

No proof necessary. It is the logical conclusion to the idea that the "carbon footprint" or "environmental impact" of each individual should be reduced as much as possible.

I asked, wouldn't the ultimate way to reduce your carbon impact on the environment be to commit suicide?

Wouldn't it?

I also said, If there were far fewer people on the planet the impact would be far less. That is unquestionable. Am I wrong?

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How do you think they "add to the soil"?
May 3, 2007 2:27PM PDT

By use of resources, either natural or man-made.

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You know, by decomposing....
May 3, 2007 8:49PM PDT

returning nutrients to the earth. Food for the worms. I'm assuming a "green" would not use on of those metal casket monstrosities and go natural...

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A bit off topic, but.......Careful what you ask for.
May 4, 2007 1:47AM PDT
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(NT) Mmmmmmmmm, People !!!!
May 4, 2007 2:34AM PDT
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(NT) Yeah! I like the brains.....................................
May 4, 2007 2:10PM PDT
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High five ED,
May 2, 2007 11:43PM PDT

I agree, would like to compare the carbon footprint of making their product versus not making the product. I will just guess that making the product is higher.

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(NT) Reductio ad absurdum
May 3, 2007 1:42AM PDT
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(NT) Monkey see, monkey doo
May 3, 2007 4:07AM PDT