Don't I know it. I am burdened with having to wear eyeglasses. Optical surgery is not an option. I can wear contact lenses, but still, reading a monitor requires added reading glasses. So I am better off wearing my progressive lens glasses. Since I have worn glasses all of my life, one of the hang ups we of the bespectacled society are baffled by is that we all claim that we slide our glasses up and down our nose with either the center nose bridge or lift with one of the arms. So how do these magical fingerprints appear?
Truth is we touch the lenses when we get subconscious itches and twitches around the eye and equally without thinking use our fingers to wipe them away. Our subconscious does not recognize the lens that is in the way.
Point is we are furiously cleaning our glasses and by nature become obsessed by the cleanliness and clarity of our screens. So, this is really why touch screen devices are equally annoying. Also, they do not take in consideration that chemically some people are different, and that the response to a touch screen can vary. Multiple tapping and going to places I did not intend is not what I consider user friendly.
My cellphone company was surprised when after I wrote my last communication I went back to my dealer and told him I no longer wanted my super phone, and asked for a simple phone with a slide out keypad. No touch screen. They said that it would not change my contract, I told them I was aware of such. Just sell me the phone and transfer my number to it. They told me to keep the super phone because I was technically paying for it with my contract, and simply gave me another phone, it wasn't new, it was a factory reconditioned model that they use as a promotional give away for family contracts.
It is not my intention to stop the growth of technology, it is my intention to allow what is practical for the masses to keep what is comfortable for them and for those who love the toys keep doing as they please. What is the harm in keeping a classic and improving on it? It gives consumers a sense of familiarity and with that familiar feeling comes trust. How can anyone trust a company that keeps robbing them of their comfort zone?
For example: Everyone has a favorite restaurant. They go there because they like the owners, the staff, the style of food they serve. Everyone knows that through the years the prices increase, some things on the menu change or are added, but you remain faithful to that restaurant because of it's loyalty and customer service it gives you in return. It is a comfort zone. Then the owners retire, they didn't have children to take up the business, and it falls into the hands of new owners. It closes for renovations. When it opens you, out of curiosity go to check it out. It is too bright, too flashy, the waitress flies by saying she'll be with you in a moment, doesn't happen and finally another waitress shows up and asks if you have been served, you look around and see the first waitress holding a coffee pot in a limp wrist, chewing gum, talking to some of her peers sitting in a booth that have nothing before them. No, a menu please. She returns with a menu and you are overwhelmed by the unfamiliar selection and outlandishly high prices. Still, you are determined to give it a go. You order a choice that you know what it is, after all, you have eaten out in other restaurants beside your favorite. You ask the waitress that you would rather have rice than potato, and she says that they do not do substitutes and you would have to pay extra. Fine, you still have the rice.
The food comes, no rice, and the potato is sitting there. You can't get the attention of the waitress, or any waitress. You go the front and ask for the manager. Some young upstart comes out and asks me what the problem is. He says he is sorry to hear that and he will look after it personally and returns with you to your table. He removes your plate, comes back after awhile with your plate with the rice, but your entree is now cold. You just eat it because you just want to get out. Manager comes by and says that he will deduct 15% from your bill. You say, don't bother, You'll pay the full price and not just tip the waitress.
You have lost your comfort zone, you will never return to that restaurant again. You now must seek a new favorite restaurant, likely you probably have one in mind because as the one discussed was your most favorite, certainly you must have a second most favorite restaurant.
Consumers feel the same for just about anything.