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Fritz, you know what you do when you assume...

Did anyone else find that it interesting that Fritz Attaway of the MPAA started the interview with Molly and Tom (published 11/30) by stating "Content management is important because we live [in a society] that is a capitalist society and people need to make a return on what they produce, whether it's technology or content".

What I find intesting is that he assumes that the need to make a return is a responsibility of the consumer. One could very easily argue that it in a capitalist society, you must produce value which the consumer is willing to pay for rather relying on the encouragement to do the right thing that comes from legislating trade.

I understand why Molly and Tom allowed him to frame the conversation with his assumptions, because otherwise we could not have heard his position on the issues. However, I find it ironic that Molly and Tom agree with him that content "should not be copied indiscriminantly and redistributed" (Attaway's words) when all this is taking place in a content medium built around free downloads. I have never redistributed Buzz Out Loud, but I would assume that I could give them Mp3 file to someone else and TVM would be glad to have another listener, rather than hunt me down.

When Attaway mentions a "movie that costs $100 million to produce", I again see an assumption: that we fundamentally need to have huge (unsustainable) budgets for movies. The price of content creation is coming down, and if the market cannot sustain that level of investment... DON'T DO IT.

However, ultimately I don't think it matters what the MPAA says or does with their content. There is a new generation of creative people growing up in a world where they can create better and better content without a label or a studio. The distribution is getting better and cheaper, and ultimately these are the moves that will undercut the old business model. They can fight it every step of the way, but the internet genie is out of the bag.

Podcasts for the win!

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