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Five Shocking Truths About Email Marketing

by Donna Buenaventura / February 4, 2004 10:18 AM PST

Here's some of what you'll find inside:

-The truth about HTML vs. plain text email. Almost everybody is making the wrong assumption on this critical decision. This series reveals the right decision and backs it up with hard facts.

-The rarely-recognized truth about how most in-house email lists are rapidly disappearing and what you can do to prevent it. If your email list isn?t as large as you?d like it to be, or you?re getting more bounces than you want, you?ll definitely want to learn about this!

-It's one of the most common mistakes in email marketing: using the "S Method" (revealed inside) to get subscribers and, ultimately, new customers. At first it seems like it's going extremely well... all the numbers are up... everybody's happy. But then disaster strikes. Nobody's buying! What happened? What went wrong? Learn all the details inside.

-There are now 580 million people using the Internet worldwide, but most email marketers are making a HUGE mistake and only tapping a tiny portion of that market. Could you be making the same mistake? And if so, how do you expand your email marketing reach in a cost effective way that taps your full potential? In this email series, you'll learn how.

-Ever wondered what causes people to actually open and read your email? Some people think it's the email subject. Other are convinced it's the opening paragraph of the email content. In fact, it's neither. There's something else that's the #1 factor in determining whether your email gets opened. And the combination that works is different for men than women. "Five Shocking Truths" tells all!


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