That's interesting...I would have loved to be part of the meeting that decided which movie to start with.
"How about a classic movie?"
"No, too difficult to secure rights."
"How about a popular new movie?"
"Yikes - and have that affect our DVD sales?"
"Umm...how about...you're really limiting our options here. How about a...cult favorite? Something that we haven't necessarily released from the Disney vault?"
"Next!"
"Kid movie?"
"Honestly - kids with video iPods?"
"Okay, what's left?"
After excruciating moments of brow furrowing, the smell of burning wood, and seat creaking:
"We did spend a lot of money advertising `High School Musical'..."
"Brilliant! Remind me to make you a VP of something."
The first movie on iTunes appeared today. The High School Musical is a Disney Orginal Movie. It's 1 hour and 39 minutes long and costs $1.99.
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewMovie?s=143441&id=129860770

Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic