With most firmware updates, the file you have downloaded must be launched, and that should launch Nero into the correct CD writing process. If you continue to have a problem getting this to work, I might suggest calling the Samsung customer service center in your region.
I am a Italian owner of this DVD player
I explain my problem: I want to upgrade a Samsung DVD-1080P9 the problem is that if I try to follow the lead of the site http://downloadcenter.samsung.com/content/FM/201002/20100201092135234/Zoran_Upgrade_Process_Manual.pdf you can not update because the .VER does not exist in the archive and if you burn only the .IMG following the lead and setting Nero 9 as a guide, the DVD player does not read the CD-R/CD-RW.
Who can help?