In order to start your email marketing, find a relevant email marketing software. There is a great variety of them, so you could choose any according to your personal needs, price, functions, etc.
As soon as you have a platform to start with, read some guides on how to lead your email marketing, what to start with, some email templates to use. Actually, I am pretty sure that you may find that in blog articles or even some how-to guides of the email marketing software provider you’ll choose.
However, you shouldn’t focus only on emails, make sure to apply other various popular methods of advertising. Only in the following case, you’ll be able to see what works for you and what don’t.
For example, SMS marketing is another popular way to promote your product and services and it has even better open-rates comparing to emails. Among the top leading text messaging services providers are TextMagic, TextLocal, EzTexting.
So it is better to try everything and focus on something only in case you see the results.