Looks like some marketing going on. Forget trying to burn DVDs via an online service. The bandwidth needed would be enormous.
I use www.onetruemedia.com to edit, post and share videos online. I made this one from new years:
http://www.onetruemedia.com/otm_site/view_shared?p=109407048a6b54f17a86d&tpid=1

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TechRepublic