I bet HP asked for some royalty for this feature and the current funk (attitude) is to just say no.
The current drives are hitting below 50 bucks retail and the media some 30 cents, so the usual 1 buck royalty on the drive and the nickel/dime on media just won't fly in this market.
Also, with dual layer just hitting the streets and Blu-ray just months away such is a great idea that they should have found a way to get it out there...
I read a while back that HP had developed a method where one could burn titles, pictures ect. (Label) onto specially prepared DVD's and would license others to manufacture and marked such burners. Does anybody know whether anything like that has surfaced anywhere yet?