And so true....
Did any of you watch the 60 Minutes segment a while back (1/3/05)? It was very interesting, I thought. Those two young men have done extremely well for themselves and their employees.
What I found most interesting, however, relates directly to SpeakEasy and our resident "Googlers," (myself included - it's even my homepage). I recalled one portion of the conversation on the Google ranking system, and here is that portion of the interview:
That includes the term "60 Minutes," for which Google's computers return 19 million search results in one-fifth of a second. But at first glance, the top results are all related to "60 Minutes" stories that have created some kind of controversy. And that?s a big problem with Google: Its ranking system tends to put negative events or statements at the top of the list.
And if you Google a person, Battelle says, the picture you'll get is, "an entirely skewed one, in my opinion. When anybody puts in a name, and that person has had a terrible event... that will become who she is in the world."
"As hard as we try," Schmidt says, "we have not yet understood how to make value and moral judgments about information. And we can?t distinguish between hugely popular accurate information and hugely popular dated information."
The reason I decided to bring this to light is because we all have utilized the term "Did you Google it?" (or something similar) when we are trying to make a point about something. I know that, for myself anyway, when a search brings me a few thousand or hundreds of thousands of hits, I usually only check out the first couple of pages, unless I truly need to narrow the search for something important.
With that in mind, we need to be aware of what even the founders and employees of Google say about their offerings through a Google search. Just because the first page or more seems to have a slanted view, does not make that the most reliable view or most reliable sources. We have to go beyond that to get well-rounded information.
Happy Valentine's Day everyone